Visibility Audit for commercial teams

    Large-scale analysis of how AI talks about your category — translated into commercially relevant action your team can execute.

    Not ready for a full project? Start with the Visibility Snapshot →

    WHAT YOU GET

    What's in the project

    Every project includes the following deliverables. Nothing here is a template — all of it is built specifically for your category, your competitors, and your commercial priorities.

    A full Visibility Audit report

    How your category is being talked about, ranked, and recommended across ChatGPT, Gemini, Copilot, Perplexity, and Claude.

    Category landscape map

    Which brands dominate which buyer questions. Where the white space is. Where you stand today.

    Competitor benchmarking

    Side-by-side analysis of how AI describes you vs. your three biggest competitors — including sentiment, citations, and recommendation patterns.

    Entity clarity diagnostic

    Whether AI systems actually understand who you are — or confuse you with similarly named brands.

    A prioritized 90-day action plan

    Concrete recommendations ranked by commercial impact. Content to publish. Technical signals to fix. Sources to earn. Each one tied to a business decision.

    Executive summary for leadership

    A board-ready, 1-page version of the findings. So you don't have to translate it.

    A working session with your commercial team

    We walk through findings live, answer questions, and make sure the plan lands with the people who'll execute it.

    THE NUMBERS

    How we know what we know

    This isn't a hand-picked sample. Every project runs at scale — across hundreds of buyer questions, multiple AI models, and dozens of competitors. The Question Matrix framework, developed in-house, ensures we're testing what your buyers actually ask, not just brand-name vanity prompts.

    200+
    BUYER QUESTIONS
    tested per project
    3-5
    AI MODELS
    analyzed in parallel
    25,000+
    DATA POINTS
    per category
    4
    JOURNEY STAGES
    from discovery to decision

    The result: a view of your category that no dashboard, no SEO tool, and no manual audit can produce.

    WHAT WE FOUND

    What we've found for other teams

    A few representative findings from past projects. Some surprised the client. Most led to direct commercial action within weeks.

    Perception gap

    A Nordic company discovered that AI consistently positioned them as a niche specialist, despite the company offering a much broader portfolio of products and services. The issue wasn't visibility — it was how AI interpreted and summarized the brand. After clarifying category ownership and strengthening supporting sources, AI descriptions began reflecting the company's full market position rather than a narrow subset of its offering.

    Conversion leakage

    A Finnish business banking provider appeared consistently in AI-generated recommendations and consideration-stage comparisons. However, prospective customers frequently dropped out at the conversion stage because AI confused the company's name with a similarly named competitor and directed users to the wrong website. The issue was not awareness, but entity resolution. Correcting the brand signals and source ecosystem became an immediate commercial priority.

    Unexpected competitors

    A German company discovered that the competitors appearing alongside them in AI responses were not the ones they tracked internally. Several emerging players and adjacent-category vendors were consistently recommended by AI, while some traditional competitors rarely appeared. The finding triggered a reassessment of competitive positioning and content strategy, leading to direct changes in market messaging and category ownership efforts.

    Findings are representative of typical project outcomes. Specific results vary by category, competitor density, and starting position.

    WHO THIS IS FOR

    Who we work with

    Visibility Audit projects are built for commercial leaders who need more than a snapshot — they need a strategic view of their category in the AI era, and a clear plan to act on it.

    • Established brands defending category share as AI search replaces traditional discovery.
    • B2B and enterprise teams evaluating where to invest in GEO before committing budget.
    • Commercial leaders at brands launching new products or entering new markets in an AI-first landscape.

    If you're looking for a one-off check, the €499 AI Visibility Audit is a better starting point. If you need a strategic view your whole commercial team can act on, this is where to start.

    HOW IT WORKS

    The process

    A typical project runs four weeks end-to-end. We do the heavy lifting; you stay focused on your business.

    1

    Align (Week 1)

    A 60-minute kickoff on category, competitors, buyer personas and commercial goals. You don't need to prepare anything.

    2

    We build the question matrix (Week 1)

    We write the 200+ questions in your market's language, anchored to your category and the competitors you name — the exact questions your buyers ask.

    3

    You review and approve it (Week 2)

    You see every question before a single one is run, and change anything that does not sound like your buyer. Nothing is measured until you have signed it off.

    4

    We run the analysis (Weeks 2–3)

    The approved matrix across 5+ AI models — sentiment and entity analysis, competitor benchmarking, source mapping. No work on your side.

    5

    Strategy (Week 3)

    We translate the data into a prioritized action plan tied to your commercial goals. Recommendations are concrete and ranked by impact.

    6

    Workshop (Week 4)

    A 90-minute working session with your commercial team. We walk through findings, answer questions and align on next steps. You leave with a plan, not a slide deck.

    Total client time investment: about 4 hours across four weeks.

    PROOF

    What clients say

    The audit by Avisible showed us how we can develop our site to improve its AI visibility. It was great to collaborate with such a capable team. They turned a complex topic into clear next steps.

    Naisten Linja

    Tiina Tikkanen

    Marketing Director

    The Avisible report gave great insight into our Share of Voice in AI search. We got a really clear and actionable list of recommendations from the team!

    Naava

    Jarno Haikonen

    CEO

    Really useful and clear report. Avisible gave us clarity on what content matters the most for AI visibility and very detailed and specific improvement suggestions.

    Laattapiste-Pukkila

    Sanna Korpivaara

    Operations Manager

    The project came at exactly the right time during our strategic planning process. It sparked valuable ideas and reinforced our direction.

    Hurtta Global Oy

    Sanna Laaksonen

    Chief Commercial Officer

    PRICING

    Project scope

    Projects vary based on category complexity, number of competitors analyzed, and depth of strategic recommendation. We always scope and price up front — no hourly billing, no surprises.

    Projects typically range from €5,000 to €25,000.

    QUESTIONS

    Frequently asked questions

    The Snapshot gives you a picture of your own brand. Visibility Audit analyzes your entire category — competitors, buyer questions, sources, white space — and delivers a strategic action plan. The Snapshot is right for a brand wanting a quick, fixed-price check. Visibility Audit is right for commercial teams making real strategic bets.

    Four weeks end-to-end. About 4 hours of your time total.

    Yes, standard.

    Yes. The deliverable is yours. Most clients share it with their leadership team, commercial team, and content/SEO team.

    We offer a Partnership tier for clients who want continuous monitoring and quarterly strategic reviews. Mention it on the scoping call.

    ChatGPT, Gemini, Claude, Copilot, Perplexity and Google AI. We add new models as they become commercially relevant.

    Yes. We work in English and Finnish, and we analyze any additional languages.

    GET STARTED

    Ready to see your category through AI's eyes?

    Or email leandro@avisible.co or hannu@avisible.co directly.