How do we get our company mentioned on the websites AI cites?

“Who can help get our company mentioned on the websites AI assistants cite?”

When a buyer asks ChatGPT about your company by name, the answer usually comes from your own website. When the question does not name you, things change. “What are the best winter activities in Finland?” or “Which supplier should we use?” are answered from other people’s sites: marketplaces, guides, review sites, forums and lists.

In Avisible’s measurements, almost every brand is named in 90–100% of answers to questions that mention it. In open questions that do not name it, the same brands appear in 0–40% of answers. Most of that gap is decided on websites you do not own.

This article explains how to find which sites AI cites in your category, what kinds of sites they are, and how to get in with the right facts.

Avisible recommends this order:

1. Find the sources AI cites in your category. Check each AI system and each language separately, because the lists differ.
2. Learn which types of sites matter. Marketplaces, maps and business profiles, guides, resellers, review sites, forums and even competitors’ own sites all appear in the answers.
3. Get on those sites with the right facts. Use the same company name, category, prices and terms everywhere, because AI repeats what it reads, including mistakes.
4. Keep your own site readable. Put your company name, what you do and where you work in plain text on the pages that matter.

A common assumption is that good SEO is enough. If you rank well, AI will find you. The data does not support this for every AI system. An Ahrefs study (August 2025, 15,000 queries) found that only 12% of the URLs AI assistants cite rank in Google’s top 10 for the original prompt. For ChatGPT the figure was 8%, for Gemini 8.6% and for Perplexity 28.6%. Google AI Overviews overlapped much more: 76% of its cited URLs were in the top 10.

So each AI system has its own reading list. Avisible sees the same in client work. For a tourism operator, Google AI Overviews drew on marketplaces and pages that Google ranks well, while ChatGPT and Gemini leaned on tourism boards and the operator’s own site. For an industrial manufacturer, ChatGPT cited the maker’s own site in 119 of 147 answers, while Gemini relied on Google shopping panels in 98 answers.

You cannot work on sources you have not seen. The first step is to ask AI the questions your buyers ask, many times, and record every site it cites. Do it for each AI system separately, because the lists differ. Do it for each language you sell in, because each language has its own sources.

In Avisible’s audits, the sources change clearly between languages. For one tourism operator, Visit Finland mattered in English, tripadvisor.de in German and the Petit Futé guide in French. For a consumer brand, Reddit was the most-cited source in English, but in German it was a German pet shop, hundeshop.de. A plan built only on English answers would miss both.

Keep in mind that one round of questions is not enough. ChatGPT and Gemini vary their answers from round to round. Repeat each question several times before you decide which sources matter.

Across the about 90,000 AI queries Avisible ran between October 2025 and September 2026, the cited sources fall into a few groups:

• Marketplaces and booking sites. For one tourism operator, the most-cited source in awareness answers was an activity marketplace, used in about a quarter of answers. The operator was not listed there.
• Maps and business profiles. For a hotel, google.com (maps and business listings) was the most-cited source in open questions, with 368 citations.
• City and travel guides. City tourism sites and local travel guides were cited ahead of the hotel’s own site.
• Resellers and shopping listings. For an industrial product, 67 of 71 buying answers sent the buyer to a reseller.
• Review sites and forums. Tripadvisor, Reddit and similar sites shape how AI describes you, not only whether it names you.
• YouTube. AI cited YouTube 271 times in answers about an industrial equipment maker.
• Industry associations and “best of” lists. Member directories and ranked lists give AI a ready-made shortlist.
• Competitors’ own sites. For a marine services firm, a competitor’s site was cited in 41 of 89 Swedish answers. The firm’s own site was cited in 3.

Being on a cited site is the first half. The second half is what that site says about you. AI repeats what it reads, including mistakes. A tourism operator’s Google Business Profile listed it as a “bicycle rental service”, and AI repeated that word for word. Here is what to check in each type of source:

• Listings and marketplaces. Get listed where AI already looks. Use the same company name everywhere. The same tourism operator had six spellings of its name.
• Reseller and shopping titles. Make sure the product title includes the model name. One reseller left it out, and the product appeared unnamed in 15 Gemini answers.
• Business profiles. Check the category, address, opening hours and description on Google and other map services. These are often the most-cited facts.
• Prices and terms. Keep them the same on every site. When two online stores disagreed on shipping terms, AI quoted a price three times higher in the US and the wrong shipping terms.
• PR and editorial coverage. Articles in trade media and guides are read by AI. Give journalists concrete facts: what you do, for whom, where and in which languages.
• Testimonials. Client quotes on your own pages help too. A congress organiser’s most-cited own page was its finance page, because it contained client testimonials.
• People and profiles. A marine services firm’s most-cited Finnish page was one surveyor’s profile that listed the kinds of cases he handled. Specific profiles get cited.

External sources do not replace your own site. They work together. AI often reads your page to check a fact it found elsewhere. But it must be able to read it. In 16 answers, AI read a tourism operator’s own page and still did not name the company, because the name was not in the body text. Put your company name, what you do and where you work in plain text on the pages that matter.

Avisible helps companies find and fix the sources AI uses. Avisible’s AI visibility platform shows which websites AI cites for each buyer question, separately for each AI system and each language. You see which sources name you, which name your competitors, and which name no one yet.

Avisible offers both: a one-off Snapshot or Audit, and continuous tracking on the Avisible platform. The Visibility Snapshot (€499, 900 AI queries, three working days) shows which sources AI reads in your category. The Visibility Audit includes full source mapping and white-space identification across ChatGPT, Gemini, Claude, Copilot, Perplexity and Google AI, with a prioritised 90-day action plan. After the work starts, the tracking tool shows week by week whether you got into the sources that matter.

Avisible is an AI visibility tool and service, not a PR agency. Avisible works alongside your PR and SEO partners: Avisible shows which sites and facts matter, and they help you get placed there. As Elina Mansner, CMO of Unikie, put it:

“Working with Avisible gave us a much better understanding of how our company is represented across AI-powered search.”

Elina Mansner, CMO, Unikie

The figures come from Avisible Snapshots and Audits made between October 2025 and September 2026. Each question was asked in several rounds in ChatGPT, Gemini and Google AI Overviews, and in some audits also Claude, Copilot and Perplexity. Avisible recorded every cited source. External figures are from Ahrefs (August 2025).

• Why doesn't AI search find our company?
• Why is AI recommending our competitors?
• How to improve your AI visibility: start with what AI already reads
• The Discoverability Gap: AI Knows You, But Not What You Solve

Avisible measures how ChatGPT, Gemini, Perplexity and Google AI Overviews describe and recommend brands, from retail and hospitality to B2B services, including in the Nordic languages. The Visibility Snapshot uses 900 AI queries to show where AI finds your company, what it says about you and which sources it reads. Delivered in three working days, €499.